Use Case · Social

The message that arrives on a Sunday.

Families message the page long before they ring the office. Someone should be there when they do.

A care-home manager standing in a warm reception area, reading messages on a mobile phone.

The problem

The page is watched on Monday.

Enquiries arrive as messages now, usually in the evening. They sit unread next to a new review nobody has answered, and by the time the office opens the family has moved on.

Facebook · Monday, 09:05

  • Unread Enquiry · dementia care, sent Saturday
  • Unread Enquiry · asking about visiting
  • Unanswered New review · 3 stars, no reply
  • Cold Two days since the message landed

Facebook · Sunday, 21:12

Hi, do you have any rooms at the moment? My nan needs somewhere with dementia care and we are getting nowhere.
Hello, yes. We have residential dementia care and a ground-floor room coming free at the start of next month. Would you like me to hold a viewing so you can see the household?
That would be great. Saturday if you have it?
Saturday at 11 is free with our manager, Denise. Can I take your name and a number, and I will send the fees and our inspection report over now.

Answered in 40 seconds · viewing booked · logged as an enquiry

How HealthCentre handles it

The Sunday message gets a Sunday answer.

The agent watches your Facebook and Instagram messages, answers the fees and care-type questions from the same knowledge base as the phone, and books the viewing there and then. A new review gets a warm reply, and an unhappy one is flagged to the manager rather than answered.

Every message lands in the same enquiry log as the calls and the emails, so a family that messaged on Sunday is not asked to explain themselves again on Monday.

Get started

Answer the family while they are still looking.

Build an agent on your own home and see it answer a weekend message, or have a chat with us about the enquiries arriving on social.